Hope Fowler

  fashion by Hope Fowler

  360 degree marketing:   a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels . This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey. E.g Partner brands ( coke. google, McDonalds ) ; Social Media ( Facebook twitter, YouTube ect ).  Immersive marketing : The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. Viral Marketing :  Viral marketing is  a style of promotion that relies on an audience to organically generate and push the message of a product or service . On social media, marketing is considered “viral” when it's being shared rapidly by the public at large (with a compounding effect) rather than jus...

After Effects I may consider using: Fade-In and Fade- out: This is the initial idea we had for our film Tyrant as the opening, showing the victims and his bully's chasing and pursuing him. This creates a blinking effect and also helps generate suspense as only selected parts of the scene is being showed. This video below simply explains step by step what to do and how to complete this effect. This is the link for the video:  Fade in and Fade out video Camera Blur: I think this after effect will be extremely helpful in our film especially when the victim is on the floor after being beaten up, then as well when we is walking home injured. This will give the affect of his blurry vision and how he is dizzy and unable to focus. I personally this will look very cool if it is executed properly.  This is the video I will be using to learn:  Camera lens blur Displacement :  I would love to use the displacement after effects for my title Tyrant as it w...

 Netflix Case Study:  April 2017 was when Netflix reached 100 millions subscribers. This was more than Hulu and Amazon prime.  They are currently available to over 190 countries.  Half the subscribers are in the Us  Founded in 1997 began a DVD service. ( deliver DVDs straight to your door). 10 years later after delivering their a billionth DVD, they expanded into internet video on demand. They offered a new way to watch TV in which instead of waiting to watch episodes weekly, it was available all at one, in which people started to binge watch Tv shows and series.  They however started making their own films and Tv series, in which they now make 126 original programs a year. They have won 147 awards including 1 Oscar. They do however have gaining competition, as other streaming services are also creating original content.  In order to continue to stand out from competition, they expand their viewing and type of content like unscripted tv ect. 

    Name of film and year it was released Barbie  released 2023  - director of each film  Greta Gerwig  - did the directors choose digital or film to shoot these?  digital camera - what SFX / CGI was used in these films?  no CGI was used in Barbie  - what practical effects were used in the making of these films using conveyor belt tools to create the illusion of motion and building sets by hand giving the movie a theatrical and old-school filming style. - a quote or interesting fact about the making of these films  " Barbie took distortion  to a whole new level" - how well have each of these films done in Box Office earnings?  1.340 billion - what have rotten tomatoes reviews been for these?  Gerwig didn’t just make a great movie; it’s something that will buckle the knees and tug hard on the heartstrings for generations of viewers. This is the work of a marvelous filmmaker who knows exactly what she is and wants to do...

  1) Note down specific changes in technology below and films that have utilized this change in technology... Film Camera to Digital cameras. Rolls of film goes to get printed each day and then is visible to watch the next day ( dailies). However, digital cameras could be seen in real time.   2) What has been the exclusive production, distribution and exhibition format for over 100 years? They switched from film cameras to video cameras which was seen as a cheaper option. This was a different experience as before the cast and crew had to be very focused so that they didn't waste money ( film ).  They would display and sell their films vis Sundance film festival.   3) What is going to replace 35mm film? CCD chip replaced the 35mm film  4) Note down key quotes from directors regarding digital and film production and exhibition: Film taught you discipline, when the film was rolling everyone was focused. When I first heard the soun...

  Censorship of Hollywood Blockbuster Films Intensifies in China  China is stepping up censorship of U.S. films as producers make movies with an eye toward pleasing Beijing yet without isolating the global audience, industry insiders say. The roughly 25-year-old practice of cutting scenes that don't conform to Communist Party ideals from Hollywood movies has expanded." Now it's kind of escalated in the sense that they're much more direct in banning films outright rather than just tampering or asking for scenes to be removed". Industry observers say censors are also asking that versions of movies for audiences outside China follow Beijing's script. "As a country under the rule of law, China regulates the film industry in accordance with the Film Administration regulations." The 2021 superhero film "Spider-Man: No Way Home" missed Chinese approval because authorities wanted Sony Pictures to remove images of the Statue of Liberty from the film...

1. Who are the NZFC and what is their primary purpose? The NZFC is an organisation in NZ that focuses on supporting and promoting NZ's film industry. They do this by investing into New Zealand featured films and short films. They aim to contribute production financing to between 8-12 films each year.    We develop scripts and the careers of New Zealand filmmakers. 2. What films have they funded in the last 5 years that did really well internationally? Some of the films that have done really well include Red, white & brass ( 2023); Cousins ( 2021) ; Juniper (2021) ; The power of the Dog ( 2021) ; The justice of Bunny King ( 2021)  3. What films have they funded in the last 5 years that you have seen or that you know have been popular? Two films that I have personally herd of and know has doe really well is the movie 'Cousins', and 'Boy'. I haven't heard of many others, but the movies listed above are the top films from the NZFC , and most ...

Dreamworks Pictures:  The general idea of this logo was given by Steven Speilberg, who used his son as the model. It was inspired however by Hollywoods golden age. The original logo just composed of big black and gentle lettering. In 2004-2006 Dennis Muren had a different approach and wanted a hand painted picture of moon themed. The series consisted of a man fishing on the moon, but one version consisted of a boy fishing. This is the version that was chosen. This was chosen because, they believed when a person dreams, they become more like a child than a adult and that children's dreams are unlimited. They don’t know about all these material obstacles that may interfere with their desires. Because of this, nothing is impossible to them. In 2007, t he color palette was also changed and monochrome got replaced by a calm and strong shade of blue, placed on a white background. in 2016 everything that was sky blue became white and vice versa. The artists corrected the boy’s f...