Hope Fowler

                          

  fashion by Hope Fowler

  360 degree marketing:   a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels . This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey. E.g Partner brands ( coke. google, McDonalds ) ; Social Media ( Facebook twitter, YouTube ect ).  Immersive marketing : The term immersion marketing or immersive marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand. Viral Marketing :  Viral marketing is  a style of promotion that relies on an audience to organically generate and push the message of a product or service . On social media, marketing is considered “viral” when it's being shared rapidly by the public at large (with a compounding effect) rather than just its target audienc

After Effects I may consider using: Fade-In and Fade- out: This is the initial idea we had for our film Tyrant as the opening, showing the victims and his bully's chasing and pursuing him. This creates a blinking effect and also helps generate suspense as only selected parts of the scene is being showed. This video below simply explains step by step what to do and how to complete this effect. This is the link for the video:  Fade in and Fade out video Camera Blur: I think this after effect will be extremely helpful in our film especially when the victim is on the floor after being beaten up, then as well when we is walking home injured. This will give the affect of his blurry vision and how he is dizzy and unable to focus. I personally this will look very cool if it is executed properly.  This is the video I will be using to learn:  Camera lens blur Displacement :  I would love to use the displacement after effects for my title Tyrant as it will looks edgy and distorted in a way, m

 Netflix Case Study:  April 2017 was when Netflix reached 100 millions subscribers. This was more than Hulu and Amazon prime.  They are currently available to over 190 countries.  Half the subscribers are in the Us  Founded in 1997 began a DVD service. ( deliver DVDs straight to your door). 10 years later after delivering their a billionth DVD, they expanded into internet video on demand. They offered a new way to watch TV in which instead of waiting to watch episodes weekly, it was available all at one, in which people started to binge watch Tv shows and series.  They however started making their own films and Tv series, in which they now make 126 original programs a year. They have won 147 awards including 1 Oscar. They do however have gaining competition, as other streaming services are also creating original content.  In order to continue to stand out from competition, they expand their viewing and type of content like unscripted tv ect. 

    Name of film and year it was released Barbie  released 2023  - director of each film  Greta Gerwig  - did the directors choose digital or film to shoot these?  digital camera - what SFX / CGI was used in these films?  no CGI was used in Barbie  - what practical effects were used in the making of these films using conveyor belt tools to create the illusion of motion and building sets by hand giving the movie a theatrical and old-school filming style. - a quote or interesting fact about the making of these films  " Barbie took distortion  to a whole new level" - how well have each of these films done in Box Office earnings?  1.340 billion - what have rotten tomatoes reviews been for these?  Gerwig didn’t just make a great movie; it’s something that will buckle the knees and tug hard on the heartstrings for generations of viewers. This is the work of a marvelous filmmaker who knows exactly what she is and wants to do. - Name of film and year it was released Oppenheimer relea