Technology Changes in Film:

 1) Note down specific changes in technology below and films that have utilized this change in technology...

Film Camera to Digital cameras. Rolls of film goes to get printed each day and then is visible to watch the next day ( dailies). However, digital cameras could be seen in real time. 

 2) What has been the exclusive production, distribution and exhibition format for over 100 years?

They switched from film cameras to video cameras which was seen as a cheaper option. This was a different experience as before the cast and crew had to be very focused so that they didn't waste money ( film ).  They would display and sell their films vis Sundance film festival. 

 3) What is going to replace 35mm film?

CCD chip replaced the 35mm film

 4) Note down key quotes from directors regarding digital and film production and exhibition:

Film taught you discipline, when the film was rolling everyone was focused. When I first heard the sound of the film rolling, it was like I heard money rolling, each take counted in a way I have never really experienced before. 

 5) How is digital processed?

Editing meant cutting and connecting pieces of film. Digital editing machine meant that the dailies had to be converted into tape. It then moved into a computer based system. 

 6) How does the documentary discuss the production and post production process? 

Film cameras took patience and focus to get right, as well as a lot of money. Film editing also meant having to cut and connect individual pieces of film. CGI and VFX appeared more into film as tech enhanced. 

7) How is digital helping or hindering film production, post production and exhibition?

Digital's image wasn't as good as film, in terms of the quality that was being captured. Colour correcting would be time consuming as they would have to write down shot by shot was colour it needed to change. It took lots of concentration, focus and skills. Cinemas used to be fun and theatrical but now people just watch movies on their phones.

 8) Note down key quotes from editors regarding digital post production: 

"The delivery system of cinema is going to change. "There was a tremendous possible saving of digital delivery and projections I'm getting more impressed with digital projections, it has come a long way."

9) What is the impact of digital technology and what does the future hold? 

Film will slowly die out and there will be little to no traces of film left, as everything will be filmed digitally and technology will continuously be developed. 

ARTICAL

• Digital video production tutorials swirl the internet, giving people access to information that was once only offered in specialized schools. 
• 
  
• Online video production tools for editing productions and streaming them across multiple platforms have become widespread.
• 
  
• Live film production has increased in popularity as people’s desire for instant online access has risen.

film industry is no longer a specialized occupation requiring insider connections in order to gain employment. 

Only 7% of Americans do not use the internet. 

What first started as simple content-related information in the form of star biographies, production details, poster images, and occasional sound clips, has now turned into digital remastering of movie trailers that are spread across the globe online. ( look at Avatar Way of Water website) 

Marketing Examples include; 

• Email list building for disseminating information to loyal fans and followers.
• Drip-feeding promotional material to those subscribers.
• Accessing and utilizing various social media platforms to expand your promotional reach.
• Production of new and exciting mini- trailers that rival the competition and grab people’s attention.
• Constant website updates throughout the entire production process keeping fans in the know.
• Interacting with those interested in your film to show you value their business as moviegoers.

Since the internet is everywhere you must extend your reach everywhere in order to be successful in the film industry.  For someone who has experience in digital remastering and video production, these marketing techniques offer some unique ways to showcase some of your many skills. 

With the rise of internet use, however, online piracy has threatened the entire film industry as a whole.  For instance, those who are intelligent enough to hack into major databases, such as those belonging to Sony Pictures, have the ability to “leak” any film they can get their hands on that exists within the database. 

 With the use of texting, social media updates, and forums spread across the internet, people can share their opinion about anything film-related instantly.  This can have a major effect on the success of a movie that has just been released. 

The act of watching a movie via your internet connection, aka online video streaming, is proving to be the next best thing when it comes to film distribution.  No more trips to the expensive cinema, where food often costs more than the movie itself.

Not only are today’s digital cameras far less costly than traditional film, but they’re also lightyears ahead of them in functionality. 

Digital technologies are also making it possible to condense post-production and editing processes.  This means that, through social media, filmmakers can promote their films to audiences literally around the world–and often at little or no cost. And this means that more of the marketing budget may be put toward production.

1. Theatrical Distribution

Theatrical distribution is the most traditional model, where films are screened in theaters for a specified period. Studios and production companies work with distributors, who negotiate deals with theater chains to show their films. Box office revenue is split between the theater and the distributor, with percentages varying based on agreements. This model highly depends on marketing, audience interest, and critical reception. However, the rise of digital platforms has significantly impacted the theatrical distribution model, leading to the emergence of other distribution models.

1. Day-and-Date Release

Day-and-date releases are a more recent distribution model in which a film is made available for theatrical and home viewing on the same day. This strategy is often employed for smaller or independent films, allowing them to reach a wider audience who may not have access to a theater or prefer to watch films at home. However, this model can cannibalize theatrical revenues and has faced pushback from theater chains.

1. Straight-to-Streaming (SVOD)

With the rapid growth of streaming platforms such as Netflix, Amazon Prime Video, and Disney+, many films are released directly on these services without a theatrical run. This distribution model is called Straight-to-Streaming or Subscription Video-on-Demand (SVOD). These platforms typically provide a flat fee to filmmakers or studios in exchange for exclusive streaming rights. SVOD releases have become especially popular for mid-budget and niche films that may struggle to find an audience in theaters. This model also allows filmmakers to bypass traditional distribution channels and retain more creative control over their projects.

1. Video-on-Demand (VOD)

Video-on-Demand (VOD) is a distribution model that allows users to rent or purchase digital copies of films through various platforms. VOD services can be divided into three main categories: Transactional Video-on-Demand (TVOD), where users pay for each film they watch; Subscription Video-on-Demand (SVOD), where users pay a monthly fee for unlimited access to a library of content; and Ad-Supported Video-on-Demand (AVOD), which offers free content with advertisements. VOD releases often follow a film's theatrical run and may coexist with other distribution models.

1. Hybrid Distribution

Hybrid distribution is a flexible model that combines different distribution methods to reach the widest possible audience. For example, a film may have a limited theatrical release, followed by a simultaneous VOD and SVOD release. This approach allows studios to maximize revenue by targeting different audience segments and preferences. Hybrid distribution has become more common due to the COVID-19 pandemic, which forced studios to adapt and experiment with alternative release strategies.

As the entertainment landscape continues to evolve, so do film distribution models. Theatrical, day-and-date, straight-to-streaming, VOD, and hybrid models have unique benefits and challenges. The key to success in the entertainment business is understanding the target audience, embracing new technologies and platforms, and choosing the most effective distribution model for a particular film.